In this episode, our hosts, David Fastuca and Luigi Prestinenzi, sit down with negotiation expert Brian Will to discuss the art of negotiation.
Brian shares valuable insights on removing emotion from the negotiation process, the importance of understanding the psychology of negotiation, and the significance of thorough research and preparation before entering a negotiation.
He also emphasizes the value of building a strong sales pipeline to be confident to walk away from a deal.
Join us as we uncover key takeaways that will empower you to negotiate more effectively and confidently close deals.
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